Senior Social Content Strategist at Sarah O.
Overview
Sarah O. seeks a senior social content and influencer leader to shape strategy and execution across its brand and The Story We Wear. This newly created role fills a critical gap in marketing infrastructure ensuring unified strategic leadership. The ideal candidate will own content direction across platforms drive measurable growth and differentiate the brand through authentic storytelling. Join a dynamic team in Denver to amplify impact.
What You'll Do20
- 1Own organic social and content strategy across Instagram TikTok Pinterest and emerging platforms for both brands
- 2Develop platform-native storytelling frameworks translating brand values into culturally relevant narratives
- 3Build and maintain a scalable content ecosystem alongside campaign-specific activations
- 4Define editorial voice content pillars and seasonal storytelling cadence
- 5Oversee multi-format content execution including short-form video editorial email storytelling UGC and campaigns
- 6Create a repurposing strategy maximizing asset value across channels
- 7Differentiate brand positioning while establishing clear connections between Sarah O and The Story We Wear
- 8Lead influencer and creator partnerships identifying cultivating and managing relationships across bridal fine jewelry fashion and lifestyle categories
- 9Establish tiered partnership models from micro-creators to aspirational voices
- 10Act as primary in-house strategic lead for organic social PR influencer and partnership programs
- 11Set briefs review output and hold agency partners accountable to brand and performance standards
- 12Source and manage freelance writers and designers as needed
- 13Evaluate agency and freelancer performance recommending structural improvements over time
- 14Collaborate with Director of Marketing to ensure consistent brand voice across channels
- 15Partner with Brand Marketing Manager aligning visual identity campaign assets and product storytelling
- 16Work with Digital Marketing Manager to integrate content strategy with ecommerce initiatives
- 17Incorporate founder voice and brand heritage into content leveraging founder-led company strengths
- 18Build content programs with clear goals aligned to business objectives and regular progress reporting
- 19Define KPIs across social content and influencer channels and foster a test-and-learn culture grounded in analytics
- 20Report performance with strategic recommendations to drive business impact
Requirements11
- 17+ years experience in social media strategy content marketing influencer marketing or combined fields
- 2Proven ability to set and meet goals across social content and influencer channels demonstrating business impact
- 3Track record building and scaling social content programs for consumer brands
- 4Experience with content formats including video editorial and short-form social posts
- 5Ability to direct and manage external agencies and creative partners
- 6Strong creative instincts balancing brand storytelling with commercial objectives
- 7Data fluency using analytics audience insights and connecting content to business outcomes
- 8Background in fine jewelry fashion luxury or high-consideration consumer segments preferred
- 9Excellent communication and cross-functional collaboration skills
- 10Highly organized managing multiple priorities in fast-moving environments
- 11Familiarity with platforms such as Instagram TikTok Pinterest Planoly Sprout Social Google Analytics and Shopify
Salary Insight
$90 - $105k per year
Location
Required Skills
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