Senior Product Marketing Manager, Institutional Data
Overview
You own the commercial case for bringing high-value proprietary data onchain, positioning Chainlink as the default reference layer for institutional data. You map the data value chain from proprietary sources to onchain smart contracts, craft distribution narratives, and shape pricing and packaging with Product and Sales. The role runs on the distribution economics of financial data, targeting institutional data providers and index owners. You lead product marketing for DataLink and collaborate with a global remote team at Chainlink Labs.
What You'll Do8
- 1Map the Data Value Chain: document the end-to-end workflow for institutional data from proprietary sources to onchain smart contracts, identifying commercial motivations for every participant.
- 2Craft Distribution Narratives: own positioning for proprietary data distribution, making the commercial case for providers to publish onchain and onchain consumers to adopt institutional data.
- 3Develop Canonical Content: create the Product Marketing Playbook and strategic inputs that fuel content, events, and PR teams, ensuring a coherent and authoritative voice across data-related touchpoints.
- 4Competitive Governance: maintain a definitive landscape of direct competitors, incumbents, and build-it-yourself alternatives, equipping GTM teams to differentiate Chainlink solutions.
- 5Shape Pricing & Packaging: partner with Product and Sales to influence commercial structures of data offerings, ensuring alignment with how institutional data is bought and sold.
- 6Drive the segment value chain, personas, and incumbent map for institutional data management.
- 7Own the commercial case for onchain consumers on the other side of the market.
- 8Lead product marketing for DataLink and explore opportunities to shape and develop new data offerings to take to market.
Requirements9
- 16+ years in product marketing or strategy with deep fluency in institutional data licensing, distribution, and commercial structures.
- 2Proven ability to translate complex data workflows and technical distribution mechanics into clear, business-focused value propositions.
- 3Understanding of how institutional data providers operate and what they require to publish onchain, and how the buy-side consumes that data onchain, from DeFi protocols today to other institutions over time.
- 4Can build positioning that speaks to data providers' commercial realities, not just technical capability, including index providers, rating agencies, and reference data vendors.
- 5Proven experience owning GTM strategy and execution for successful platform or infrastructure launches.
- 6Strong collaborative skills with the ability to act as the go-to marketing lead for a complex category.
- 7Prior role at a major data vendor is preferred.
- 8Technical background or strong comfort with data-heavy products and API-based distribution.
- 9Familiarity with onchain data infrastructure, oracles, or how DeFi protocols consume external data.
Salary Insight
$101 - $238k per year
Location
Required Skills
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