Senior Manager, International Marketing, Migraine Prevention
Overview
You will own the strategic marketing roadmap for Migraine Prevention at AbbVie, a top-tier pharmaceutical company, across international markets. You will lead cross-functional teams to align brand tactics with portfolio objectives, leveraging Veeva and data analytics to drive differentiation. This role connects affiliates, shapes patient experiences, and influences key stakeholders without direct authority. You will make a direct impact on patients' lives while navigating a complex, matrixed environment.
What You'll Do7
- 1Build and execute the marketing strategy for Migraine Prevention, aligning with portfolio goals and elevating the care standard.
- 2Analyze market data from Veeva, dashboards, and research to generate actionable insights that inform strategy.
- 3Lead cross-functional collaboration with Medical Affairs, Regulatory, Market Access, and other teams to co-create tactics.
- 4Influence key stakeholders to gain alignment on strategic imperatives and resource allocation.
- 5Drive brand differentiation by communicating proactive initiatives and ensuring consistent execution across regions.
- 6Serve as the central liaison between affiliates, sharing best practices and aligning on global strategies.
- 7Manage external partners, including agencies and Key Opinion Leaders, to maximize impact.
Requirements6
- 15+ years of pharmaceutical marketing experience, with a proven track record in brand strategy.
- 2Experience in a portfolio setting or managing multiple brands.
- 3Strong leadership in cross-functional, matrix environments with influencing skills.
- 4Excellent analytical, strategic, and communication skills.
- 5Experience in migraine or neuroscience marketing is a plus.
- 6Ability to travel internationally as needed.
Salary Insight
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