Senior Manager, Creamers, Beverages
Overview
Senior Manager on Creamers leads commercial strategy for a top-selling creamer brand within Danone's Beverages division. Owner of translating business unit goals into sales and channel plans while driving sustainable growth. Reports to Senior Director Jim Messina and collaborates with international brand team. Responsible for scaling profitable categories across Dunkin Land O’ Lakes PC Creamer AFH and E-Comm.
What You'll Do17
- 1Engage and enable sales to drive commercial excellence
- 2Act as liaison between commercial, CBU and cross-functional partners ensuring sales is equipped to build best-in-class plans
- 3Deliver selling materials to the field including sales meetings monthly business reviews product information and other communications
- 4Work with BU to develop selling story incorporating consumer and category insights
- 5Ensure consistency in brand strategy representation across customers partnering for strategic planning and executional excellence
- 6Set clear executional objectives for assortment merchandising pricing and shelving and communicate them using insights from RGM Marketing and other functional areas
- 7Collaborate with CBU serve as champion for sales back to CBU guaranteeing sales customer voice is prioritized in decisions
- 8Provide outlook on sales execution anticipate customer meeting needs and understand competitive landscape
- 9Understand business context and communicate effectively with HQ partners
- 10Partner cross-functionally to lead commercialization of new product launches
- 11Play key role in project teams including innovation renovations and product launches
- 12Build new product launch plans defining right products pack right pricing right timing with sales and cross-functional teams
- 13Maintain cross-channel view for new product launches and support leadership in go/no-go decisions
- 14Ensure engagement with sales throughout commercialization process to maximize sell-through
- 15Define needs for unique channel or customer adaptations
- 16Help shape innovation pipeline by providing insights into R&D process especially for product design and packaging
- 17Maintain hybrid work environment requiring 3 days per week in-office reporting
Requirements10
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading commercial teams in CPG categories
- 35+ years developing selling materials and commercial strategies
- 45+ years managing cross-functional initiatives without authority
- 55+ years analyzing syndicated data such as IRI and Nielsen
- 65+ years conducting financial analysis of retail performance
- 75+ years translating shopper insights into actionable recommendations
- 85+ years influencing partners through collaborative leadership
- 93-10+ years overseeing product launches and commercial rollouts
- 105+ years designing incentive structures aligned with business outcomes
Salary Insight
$125 - $160k per year
Location
Required Skills
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