Product Lead, AI Growth & Lifecycle
Overview
You will own Rippling's AI growth strategy across the full customer lifecycle, from acquisition to monetization. You'll build the foundation for tracking and driving AI adoption, designing campaigns and in-product experiences that turn usage into habit. Working at the center of the Growth team, you'll partner with Product, Engineering, Design, Marketing, Sales, and Account Management to scale what works. This role blends strategic leadership with hands-on execution, shaping a new chapter for Growth at Rippling.
What You'll Do8
- 1Define and lead Rippling's AI growth strategy across activation, engagement, retention, expansion, and monetization.
- 2Build the infrastructure for measuring and improving AI usage across the platform.
- 3Identify high-impact growth opportunities by combining customer insight, product intuition, and experimentation.
- 4Launch hands-on growth initiatives: campaigns, in-product experiences, widgets, onboarding flows, and self-serve motions that drive AI adoption.
- 5Partner with Product, Engineering, Design, Marketing, Sales, and Account Management to scale growth motions across teams.
- 6Translate executive priorities into a clear roadmap, defensible strategy, and measurable outcomes.
- 7Execute daily: move from insight to experiment to scaled product experience with speed.
- 8Establish operating rhythms, success metrics, and best practices for AI growth that scale across Rippling.
Requirements10
- 110+ years in product management or product-led growth, including Principal or Lead level experience.
- 2Proven track record driving growth across activation, onboarding, engagement, retention, expansion, monetization, or self-serve adoption.
- 3Strong fluency in experimentation, analytics, and data-informed decision-making.
- 4Deep working knowledge of AI products, usage patterns, reasoning models, agents, and growth loops.
- 5Exceptional product taste and customer intuition for everyday business users.
- 6Ability to operate across strategy and execution, shipping campaigns and experiments.
- 7Cross-functional leadership influencing Product, Engineering, Design, Marketing, Sales, and executives.
- 8Experience in high-growth, high-ambiguity environments where speed and ownership matter.
- 9PLG experience in B2B SaaS, self-serve, prosumer, or hybrid B2B/B2C environments.
- 10Experience building or scaling AI adoption or monetization motions is a strong plus.
Salary Insight
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