Martech Functional Consultant, Campaign Management
Overview
You will own the functional design and delivery of campaign and offer management solutions for enterprise clients. You will work with Adobe Experience Platform and Salesforce Marketing Cloud to translate business needs into technical requirements. You will collaborate with solution architects and developers to align goals and implementation. You will facilitate client workshops and drive UAT to ensure solutions meet expectations. What sets this role apart is the chance to shape campaign strategies for global brands and see your insights drive real performance improvements.
What You'll Do7
- 1Gather and document functional and non-functional requirements from business stakeholders for Martech and campaign management initiatives.
- 2Translate business needs into clear user stories, process flows, and acceptance criteria for development teams.
- 3Collaborate with solution architects and developers to ensure alignment between business goals and technical implementation.
- 4Participate in client workshops to define campaign and offer strategies.
- 5Support UAT planning and execution, ensuring solutions meet business expectations.
- 6Analyze campaign performance data to provide actionable insights and recommendations.
- 7Maintain documentation for business processes, configurations, and platform usage.
Requirements7
- 13-6 years of experience as a Business Analyst in Martech or campaign management domains.
- 2Familiarity with Naehas or similar Offer Management platforms is a strong plus.
- 3Strong understanding of customer segmentation, personalization, and campaign lifecycle.
- 4Experience working with Adobe Experience Platform or Salesforce Marketing Cloud.
- 5Excellent analytical, problem-solving, and communication skills.
- 6Ability to work in Agile environments and collaborate with cross-functional teams.
- 7Ability to collaborate with business stakeholders to gather and document requirements.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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