Martech Functional Consultant, Campaign Management
Overview
You will own the functional design and delivery of marketing technology solutions for enterprise clients, translating business needs into technical requirements within a collaborative team. You will work with Adobe Experience Platform, Salesforce Marketing Cloud, and similar tools to shape campaign and offer strategies. This role bridges business and technical teams, requiring hands-on work in client workshops and UAT. You will drive measurable outcomes in a dynamic consulting environment, with exposure to diverse industries.
What You'll Do8
- 1Gather and document functional and non-functional requirements from business stakeholders.
- 2Translate business needs into clear user stories, process flows, and acceptance criteria.
- 3Collaborate with solution architects and developers to align business goals with technical implementation.
- 4Participate in client workshops and support the definition of campaign and offer strategies.
- 5Assist in UAT planning and execution, ensuring solutions meet business expectations.
- 6Analyze data and campaign performance to provide insights and recommendations.
- 7Maintain documentation for business processes, configurations, and platform usage.
- 8Work in Agile environments and collaborate with cross-functional teams.
Requirements6
- 13 to 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
- 2Familiarity with Naehas or similar Offer Management platforms is a strong plus.
- 3Strong understanding of customer segmentation, personalization, and campaign lifecycle.
- 4Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
- 5Excellent analytical, problem-solving, and communication skills.
- 6Ability to work in Agile environments and collaborate with cross-functional teams.
Salary Insight
Salary not disclosed in listing
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