Marketing Specialist, Local Clinic Marketing & Brand
Overview
Own local clinic marketing initiatives at scale within a clinical network and drive measurable growth. You will collaborate with the clinical team to activate the long term strategy and manage budget tracking, market research, planning, and execution. This role combines content creation, digital presence management, and coordination with third party partners to maintain brand consistency. What sets this role apart is the opportunity to influence patient engagement through local listings, email marketing, and reputation platforms while shaping the clinic’s marketing roadmap.
What You'll Do10
- 1Build and Maintain the clinic website and Google Business Profile to optimize local discovery and conversions.
- 2Manage email marketing efforts including the database, copy, and metric reporting to improve open and click rates.
- 3Track marketing initiatives and report ROI to inform budget decisions and prioritization.
- 4Execute tactical marketing campaigns and measure outcomes to drive engagement and appointments.
- 5Create valuable blog content and site assets that attract and convert the target audience.
- 6Coordinate design and production using templates and programs such as the Microsoft Office Suite or Adobe Creative Suite.
- 7Maintain Local Listings and Online Reputation Platforms to protect and grow the clinic’s brand.
- 8Facilitate creative work using Canva, Adobe Creative Suite, or similar tools to support campaigns.
- 9Ensure brand compliance across all channels and collateral.
- 10Coordinate print orders and advertising with third party partners to scale local campaigns.
Requirements5
- 1Bachelor’s degree in Communications, Business Administration or Marketing or relevant experience
- 2Direct experience in a communications role within a sales or marketing environment can substitute for education
- 3Strong organizational and time management skills
- 4Fluent in computer programs and digital tools
- 5Effective oral and written communication skills
Salary Insight
$26 - $29k per year
Location
Required Skills
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