Marketing Manager Retail Events
Overview
Leads retail dealer and trade marketing execution driving brand awareness retail excellence and sell-through. Owns events calendar co-op and dealer marketing programs regional fixturing and merchandising. Ensures consistent premium brand experience across all customer touchpoints.
What You'll Do11
- 1Build retail activation and fixture program managing in-store displays signage and fixtures across retail partners
- 2Partner with sales team to understand store-level needs prioritize requests and support retailers with product presentation
- 3Audit store execution via photos store visits or field reports to ensure brand standards are met
- 4Own and maintain master events calendar including trade shows dealer events retail activations and sponsorships
- 5Plan and execute consumer-facing events retailer open days and dockside activations coordinating logistics booth space materials staffing shipping and on-site setup
- 6Manage event budgets and vendor contracts in partnership with VP of Marketing
- 7Track post-event recaps and ROI reporting measuring effectiveness and commercial impact of activations
- 8Co-op & Dealer Marketing Own marketing support programs on B2B sales channel ensuring product listing accuracy merchandising assortments sales programs and assets are distributable accessible and on-brand
- 9Administer co-op marketing program processing claims verifying compliance and managing budgets
- 10Support distributors and key accounts with local marketing activities campaign materials and product launch assets
- 11Build and maintain robust retail and in-store signage asset suite enabling premium brand presentation across distribution environments
Requirements10
- 13–5+ years experience in similar role with dealer relations and events
- 2College degree in marketing business or similar fields
- 3Experience working with retailers dealers or premium consumer brands
- 4Proven experience coordinating events marketing activations and vendor contract management
- 5Strong project management and organizational skills able to manage multiple deadlines and vendors simultaneously
- 6Comfortable with logistics and operational details such as shipping inventory budgets and timelines
- 7Clear written and verbal communication skills particularly with external partners
- 8Ability to represent the brand professionally in public event settings demonstrating composure and reflecting company values
- 9Travel up to 50% time
- 10Passion for outdoor fishing or on-water lifestyle is a plus
Salary Insight
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