Marketing Coordinator DTC
Overview
Shore Excursions Group (SEG) seeks a proactive D2C Marketing Coordinator to drive ownership across digital channels. This role supports execution and optimization of direct-to-consumer marketing initiatives while collaborating with agencies and internal teams.
What You'll Do11
- 1Support paid digital advertising across Google/Bing Meta YouTube TikTok programmatic channels
- 2Coordinate ad creative development with agency partners designers and copywriters
- 3Participate in campaign review meetings managing action items reporting and follow-up
- 4Facilitate website content updates and SEO optimizations with agency partners
- 5Implement metadata updates and technical SEO improvements
- 6Assist in conversion rate optimization through website and email testing
- 7Develop and publish blog content in WordPress with internal linking and schema markup
- 8Manage organic social media presence across Facebook Instagram TikTok
- 9Coordinate influencer recruitment onboarding and partnership management
- 10Execute direct-to-consumer email campaigns targeting guests website visitors and prospects
- 11Monitor and report on marketing performance across all channels
Requirements5
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons managing multi-channel marketing campaigns
- 35+ years experience with SEO and content marketing
- 42+ years proficiency with Google Analytics and Google Ads
- 51+ years familiarity with WordPress and CMS platforms
Salary Insight
$65 - $80k per year
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