Industry Product Marketing Director High Tech
Overview
Lead Propel’s market strategy for high technology sector. Report to VP of Product Marketing. Translate market trends and customer needs into positioning and enablement that drives growth. This is the industry voice and storyteller shaping narratives for executive buyers.
What You'll Do8
- 1Become the high-tech manufacturing expert by building deep knowledge of Propel’s product portfolio and differentiators.
- 2Own industry narrative and point of view defining faster innovation and AI across product lifecycle.
- 3Lead market and competitive intelligence through customer conversations and research translating insights into recommendations.
- 4Shape strategy and influence roadmap by partnering with Product Management to prioritize builds and create differentiated messaging.
- 5Drive integrated campaigns for key personas collaborating with Demand Gen and Marketing to resonate with engineering and executive audiences.
- 6Own packaging pricing and deal support aligning with market expectations and competitive context.
- 7Deliver high-impact content creating sales enablement materials and training go-to-market teams.
- 8Collaborate cross-functionally to manage tasks from ideation to execution ensuring alignment with growth goals.
Requirements8
- 110+ years of experience in high technology manufacturing including telecommunications networking semiconductor equipment hardware systems or connected products.
- 2Strong understanding of PLM QMS and ERP MES technologies related to enterprise product development and operations.
- 3Demonstrated experience developing industry positioning thought leadership and go-to-market strategies influencing executive buyers.
- 4Excellent executive communication skills storytelling ability and presence with customers analysts and senior leadership.
- 5Data-driven decision maker using market insights and performance analytics to guide strategy.
- 6Collaborative team leader thriving in cross-functional environments managing all tasks effectively.
- 7Bachelor’s degree in engineering business marketing or related field with MBA preferred.
- 8Willingness to travel 10-20% to headquarters customer locations and industry events.
Salary Insight
Salary not disclosed in listing
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