Head of Growth Marketing RPAG
Overview
Great Gray Group seeks a Head of Growth Marketing RPAG to own the full RPAG marketing P&L driving new advisor acquisition member engagement cross-sell upsell expansion revenue reporting to CMO. Reports to CMO with full-funnel accountability from first touch to closed booking while jointly operating advisor channel and martech infrastructure with Demand Gen. This unique role combines strategy and execution setting direction and owning delivery.
What You'll Do11
- 1Own revenue accountability for the RPAG marketing motion including new advisor acquisition member engagement cross-sell upsell expansion revenue targets
- 2Drive full-funnel marketing for RPAG advisor acquisition targeting net-new advisors through the advisor channel
- 3Build and maintain RPAG member engagement programs including systematic touchpoint cadences targeting 2+ touchpoints per quarter per member
- 4Lead RPAG cross-sell and upsell efforts including CIT cross-sell attach rate measurement and campaign execution
- 5Own growth marketing and CRO for RPAG experimenting optimizing funnel conversion rates across all touchpoints
- 6Jointly own marketing operations and martech infrastructure with Demand Gen including Salesforce HubSpot lead routing automation data hygiene attribution
- 7Coordinate advisor channel with Demand Gen ensuring RPAG and Great Gray Trust Company motions complement each other
- 8Develop and maintain RPAG funnel architecture including MQE qualification criteria lead scoring nurture sequences and handoff protocols
- 9Build and maintain pipeline analytics program with sourced vs influenced attribution validated quarterly
- 10Create content on RPAG-specific production needs and brand design assets for campaign creative and member engagement
- 11Receive positioning ICPs advisor segmentation competitive battlecards and sales enablement materials from Product Marketing
Requirements12
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons experience in growth marketing with full-funnel accountability in SaaS high-velocity B2C marketplace or subscription platforms
- 3Bachelor degree required advanced degree preferred
- 410+ years revenue target ownership experience not solely lead volume goals
- 5Proven structured experimentation mindset demonstrating testing measuring iterating on acquisition and engagement funnels
- 6Salesforce and Pardot/Account Engagement proficiency required
- 7Experience building member or customer marketing programs driving retention and expansion revenue
- 8Analytical rigor building and maintaining pipeline analytics conducting attribution analysis making data-driven resource allocation decisions
- 9Financial services or retirement industry knowledge preferred
- 10Ability to thrive in fast-paced dynamic environment managing multiple priorities
- 11Comfortable navigating ambiguity entrepreneurial mindset bringing best practice ideas to team
- 12Growth Mindset Disciplined Curiosity Grit Results Ownership Collaboration
Salary Insight
$175 - $205k per year
Location
Required Skills
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