Growth Marketer, Immigration Tech Startup
Overview
As the founding growth marketer at Clera, an immigration technology platform, you will own the entire growth engine for both consumer and B2B audiences. This role combines legal expertise with AI-powered tooling to build acquisition, activation, and retention from scratch. You will work directly with the founding team in San Francisco, setting strategy and executing across content, SEO, paid acquisition, and lifecycle marketing. This is a high-ownership position where you will shape brand and positioning in a trust-driven category, making a real impact on people's lives.
What You'll Do7
- 1Own growth end to end: acquisition, activation, conversion, and retention across B2C and B2B funnels.
- 2Build the content and SEO engine for a high-intent search category covering visa types, immigration questions, and case studies.
- 3Run paid acquisition experiments across Google, Meta, and LinkedIn, scaling what works.
- 4Shape brand, positioning, and storytelling for a trust-heavy category, including founder-led and customer-story content.
- 5Build lifecycle marketing via email/CRM, referral loops, and partnership channels.
- 6Set up analytics and attribution, measure the funnel, and run a rigorous experimentation cadence.
- 7Work directly with the founders on go-to-market strategy and positioning.
Requirements10
- 12-7 years of growth or marketing experience, with meaningful time at early-stage startups.
- 2Full-stack skill set spanning content, SEO, paid acquisition, lifecycle marketing, and analytics.
- 3Demonstrated ability to independently execute campaigns and experiments without dedicated design, engineering, or marketing team support.
- 4Hands-on experience owning end-to-end growth across both B2C and B2B funnels.
- 5Experience building content and SEO engines for high-intent search categories.
- 6Experience running paid acquisition across Google, Meta, and LinkedIn and scaling successful campaigns.
- 7Experience building lifecycle marketing programs: email/CRM sequences, referral loops, or partnership channels.
- 8Experience setting up marketing analytics, attribution models, and funnel experimentation frameworks.
- 9Experience developing brand positioning and go-to-market strategy for trust-heavy categories.
- 10Based in San Francisco or willing to relocate, as this is an in-person role.
Salary Insight
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