Event Marketing Manager, Wellness & Community
Overview
You will own event marketing and promotions for Leaf Café, a wellness-focused café in Dallas, Texas, driving foot traffic and brand awareness across in-store and community events. You will lead outreach to local businesses and influencers, and build excitement around live music, wellness workshops, and tasting events. Working directly with the café team, you will coordinate at least one weekly event and represent the brand at community functions. This role offers a chance to shape the local alcohol-free nightlife culture and grow within a fast-moving wellness brand.
What You'll Do9
- 1Promote weekly and special events using social media, email marketing, and SMS campaigns, plus in-store signage and flyers.
- 2Create engaging content, including photos, videos, and posts, to drive event awareness and attendance.
- 3Coordinate with the café team to brainstorm creative event ideas and themed nights for live music, wellness workshops, and tasting events.
- 4Research and identify local vendor shows and community events in the Dallas/Fort Worth area, and represent Leaf Café at these events.
- 5Build relationships with local businesses, event planners, and wellness professionals for collaborations and cross-promotions.
- 6Organize and execute at least one weekly in-house event, handling setup, promotion, and guest experience.
- 7Educate customers about CBD, hemp-derived products, kava, and functional wellness beverages as a brand ambassador.
- 8Track event performance using attendance data and customer feedback to improve future events.
- 9Grow the café's email and SMS marketing lists through event engagement and on-site sign-ups.
Requirements6
- 1Reliable transportation and a valid driver's license.
- 2Strong understanding or willingness to learn about hemp, CBD, THC, kava, and functional wellness products.
- 3Creative mindset with experience in marketing, social media, or event promotion.
- 4Outgoing personality with strong communication and relationship-building skills.
- 5Highly organized with ability to manage multiple projects simultaneously.
- 6Comfortable working some evenings and weekends for events.
Salary Insight
$31 - $42k per year
Location
Required Skills
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