Director Web Strategy Development Chapman University
Overview
The Director leads web strategy and development driving digital transformation at Chapman University. This strategic leader shapes the vision and execution of the university’s web ecosystem delivering user centered experiences that advance institutional priorities and strengthen the Chapman brand. The role blends strategic leadership technical expertise and cross functional collaboration.
What You'll Do21
- 1Strategic Web & MarTech Leadership Drive the strategy roadmap and execution of the university’s web presence aligned with marketing and enrollment goals.
- 2Lead website governance ensuring brand consistency usability and accessibility technical excellence across digital properties.
- 3Partner with marketing teams content owners and campus stakeholders to create engaging high quality user centered content.
- 4Collaborate with IS&T legal and other partners to meet security privacy accessibility and regulatory compliance requirements.
- 5Facilitate research implementation training and maintenance of marketing technology stack.
- 6Build relationships with campus leaders communicating digital strategy performance and recommendations through data driven insights.
- 7Oversee architecture UX UI design and development of Chapman’s web ecosystem.
- 8Direct website enhancements redesigns platform upgrades and performance optimization initiatives.
- 9Code websites using HTML CSS JavaScript jQuery PHP WordPress GitHub REST APIs and understand other languages.
- 10Ensure digital experiences are optimized for SEO mobile responsiveness and WCAG accessibility standards.
- 11Manage debugging process for healthy marketing websites.
- 12Oversee CMS governance support training workflow and best practices.
- 13Lead and mentor web design development UX UI content and analytics specialists.
- 14Work with SMC team members and stakeholders for user testing and vendor procurement.
- 15Document processes technology consistency guides training materials and style libraries.
- 16Participate in hiring and performance evaluations of team members.
- 17Foster culture of innovation collaboration and continuous improvement.
- 18Establish KPIs and use data driven insights to optimize site for conversions and engagement.
- 19Conduct audits usability testing and competitive analysis to refine strategies.
- 20Implement A/B testing and personalization strategies to enhance user experience.
- 21Measure and report through analytics and tracking systems.
Requirements12
- 16+ years of experience in web design development UX UI and web strategy.
- 24+ years of experience in web programming using HTML CSS JavaScript jQuery PHP MySQL WordPress GitHub REST APIs and understand REST API design and other languages.
- 3Strong understanding of CMS platforms such as WordPress Drupal Modern Campus and UX/UI best practices.
- 4Experience optimizing web content for SEO and improving engagement.
- 5Familiarity with marketing technologies including Salesforce Marketing Cloud Google Analytics Google Tag Manager dashboard SEMrush and SiteImprove for accessibility compliance.
- 6Proven leadership experience managing teams and cross functional projects.
- 7Strong project management skills using tools like Asana Jira or Trello.
- 8Excellent communication skills both written and oral and interpersonal abilities.
- 9Commitment to customer service teamwork and ability to work under tight deadlines.
- 10Bachelor’s degree in computer science digital marketing web development UX design or related field.
- 11Experience in higher education or nonprofit sectors preferred.
- 12Ability to explain technology concepts clearly.
Salary Insight
$140 - $170k per year
Location
Required Skills
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