Director Synchronization - US Latin
Overview
Lead the day-to-day execution of sync efforts for the SMP repertoire with a special focus on the US Latin market. This role serves as a trusted advocate for our writers and catalogs, creating meaningful opportunities that expand cultural impact, elevate songwriter careers, and unlock long-term value through film, television, advertising, gaming, digital platforms, brands, and emerging media. The Director of Synchronization will lead the U.S. Latin sync business while partnering closely with teams around the world to deliver exceptional service, foster strong industry relationships, and maximize opportunities for Sony Music Publishing’s repertoire.
What You'll Do18
- 1Lead the day-to-day execution of sync efforts for the SMP repertoire with a special focus on the US Latin market supporting the growth and visibility of SMP’s catalog across film, television, advertising, gaming, digital media, and brand partnerships
- 2Develop and execute a strategic synchronization plan that drives growth, songwriter opportunities, and long-term catalog value
- 3Actively identify, pitch, and secure synchronization opportunities for both Latin and global repertoire within the U.S. Latin market
- 4Handle negotiation and coordination of sync-related deals, including general licensing, brand campaigns, and other creative partnerships involving SMP songwriters
- 5Evaluate incoming licensing requests from U.S. and international affiliates to ensure alignment with contractual obligations, catalog strategy, and songwriter interests
- 6Create, maintain and expand relationships with music supervisors, agencies, production companies, networks, studios, labels, brands, and other key industry partners to create new business opportunities for the catalog
- 7Track market activity, emerging trends, competitive developments, and performance data to identify areas for growth and maximize the commercial and cultural impact of priority songs and writers
- 8Work closely with songwriters, managers, and internal teams to provide exceptional creative support and ensure a high level of service across the synchronization process
- 9Support the development and execution of sync initiatives for the US Latin business
- 10Collaborate with internal teams to create strategic opportunities that increase songwriter exposure, strengthen creative partnerships, and drive long-term value
- 11Assist in maintaining consistency around deal structures, pricing strategies, and market best practices across territories
- 12Partner regularly with A&R, Creative, Marketing, Business Affairs, and Sync teams to identify priorities, share opportunities, and strengthen cross-functional collaboration
- 13Champion a One Sony approach by identifying opportunities that leverage the broader Sony ecosystem to benefit songwriters and partners
- 14Contribute to growth initiatives and operational improvements across the US Latin sync business
- 15Support internal alignment around pricing standards, licensing frameworks, and collaborative One Sony initiatives
- 16Support training, adoption, and effective utilization of internal sync platforms, workflow systems, and CRM tools
- 17Share market intelligence, industry trends, and best practices that contribute to the continued growth of the US Latin synchronization business
- 18Help identify process improvements and operational efficiencies that enhance service levels and drive stronger business outcomes
Requirements16
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading large-scale sync operations
- 3Bilingual: English and Spanish fluent spoken and written
- 4Strong contacts within agencies, brands, and/or marketing companies
- 5Proven ability to create synch and other opportunities, as well as execute campaigns from outreach to closing
- 6Some travel required to see clients and songwriters
- 7Exceptionally organized, meticulous, and detail-oriented
- 8Ability to consistently work under pressure in a professional manner, excellent problem solver
- 9Self-motivated and enthusiastic
- 10Demonstrated experience working effectively in a diverse environment
- 11Excellent communication, interpersonal and organizational skills
- 12Passionate about Music
- 13Bachelor’s Degree or higher
- 14Strong computer skills with proficiency in Microsoft Word, Excel, PowerPoint, etc.
- 15Must be authorized to work in the United States
- 167.5-hour business workday but variations in work volume frequently require extended working hours for evening and late-night events
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