Director of Marketing & Audience Development at The Broad
Overview
The Broad seeks a marketing leader to drive audience growth and deepen connections for a diverse public. This role expands a 2028 project doubling gallery space and attracting global visitors. The Director will shape audience strategy, unify brand voice, and lead a small team to exceed attendance and loyalty metrics.
What You'll Do26
- 1Build and execute a strategic audience development plan targeting first‑time visitors and underrepresented groups
- 2Identify unconventional marketing opportunities across cultural platforms and collaborations
- 3Generate strategic visibility through paid and owned channels for exhibitions and programs
- 4Oversee media buys and partnerships with citywide organizations and media outlets
- 5Develop integrated marketing plans for events e‑commerce and visitor journeys
- 6Manage the full visitor lifecycle with lifecycle marketing and loyalty frameworks
- 7Partner with Visitor Experience to improve on‑site friction points
- 8Use segmentation and behavioral data to tailor messaging for local regulars tourists families
- 9Oversee website and digital experience with focus on conversion and accessibility
- 10Lead brand and website refresh honoring The Broad’s equity while signaling evolution
- 11Maintain brand consistency across all paid and owned touchpoints
- 12Prioritize accessibility in all marketing materials and digital platforms
- 13Oversee copy and creative development including photography videography
- 14Collaborate with Social Media Manager on culturally resonant social strategy
- 15Partner with Visitor Experience Operations and IT to build robust audience tracking systems
- 16Oversee audience research using Salesforce Klayvio Ticketure and interpret findings
- 17Report actionable insights to leadership on growth loyalty and investment effectiveness
- 18Serve as primary relationship owner for design media buying and web agencies
- 19Develop budget with CSO and track ROI across channels
- 20Demonstrate progressive marketing experience with audience development and brand refresh track records
- 21Lead or contribute to successful brand reimagining initiatives
- 22Show strong people management skills developing high‑performing teams
- 23Communicate effectively both verbally and in writing
- 24Foster inclusive culture embracing diversity equity social justice and accessibility
- 25Maintain composure under pressure and a drive to experiment learn and iterate
- 26Commit to personal and professional development with integrity
Requirements14
- 18+ years progressive marketing experience focusing on audience development and lifecycle marketing
- 2Proven record of growing and retaining audiences through creative unconventional tactics
- 3Track record of leading brand refreshes and managing high‑creative agencies
- 4Inventive marketing mindset with demonstrated success reaching new audiences
- 5Expertise in audience analytics CRM Salesforce segmentation and digital advertising
- 6Experience managing design media buying and web agencies to high standards
- 7Strong people management developing high‑performing teams
- 8Excellent communication verbal written and collaborative
- 9Ability to thrive in a compact nimble organization handling multiple responsibilities
- 10Emotional intelligence fostering positive team culture and feedback loops
- 11Knowledge of contemporary art culture and accessibility principles
- 12Composure under pressure and willingness to experiment learn and iterate
- 13Deep personal commitment to diversity equity inclusion and accessibility
- 14Integrity and professionalism in all interactions
Salary Insight
$170 - $190k per year
Location
Required Skills
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