Director, Media Strategy at Highwire
Overview
Bold media strategy leader to own executive visibility programs across technology, healthcare, and cybersecurity for top-tier clients. You will craft C-suite thought leadership and high-stakes financial communications that drive awareness and impact. You bring fluency in B2B and B2C storytelling and stay ahead of emerging media formats. You’ll lead by example, invest in team learning, and elevate pitching outcomes across the agency. This role blends strategic leadership with hands-on execution and client advisory.
What You'll Do10
- 1Lead C-suite thought leadership programs for major technology and healthcare brands across software, AI, cloud, data infrastructure, cybersecurity, health tech, and life sciences.
- 2Develop and execute executive visibility strategies that establish CEOs as authoritative voices across earned and owned channels.
- 3Build and manage evergreen thought leadership platforms to sustain executive presence between news moments.
- 4Provide strategic counsel on message development, media positioning, and storytelling for high-profile audiences.
- 5Lead media strategy for earnings, IPOs, and corporate milestone campaigns with proactive narratives.
- 6Cultivate strong relationships with journalists and editors in top-tier financial, business, and consumer media.
- 7Guide clients through high-stakes communications moments with best-in-class media counsel on crisis and leadership transitions.
- 8Stay current on B2B and B2C technology and healthcare media landscapes including new media outlets and formats.
- 9Identify and pursue emerging media opportunities with trend-based pitching and proactive storytelling.
- 10Design agency-wide training programs to elevate media relations skills across all client teams.
Requirements9
- 17+ years of media relations experience with at least 4 years in a PR or communications agency
- 2Proven experience developing and executing C-suite thought leadership programs for technology, financial, and healthcare companies
- 3Direct experience with financial communications including earnings media programs and IPOs
- 4Deep fluency in B2B and B2C technology and healthcare media landscapes
- 5Established relationships with reporters, editors, and producers across national print/digital, broadcast, and trade media
- 6Experience developing and delivering internal training or capability-building programs at scale
- 7Strong strategic leadership and senior client management experience
- 8Ability to manage and develop high-performing teams in a fast-paced environment
- 9Bachelor’s degree or equivalent experience
Salary Insight
$110 - $150k per year
Location
Required Skills
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