Director Marketing Heritage Distribution
Overview
Lead enterprise marketing strategy for a decentralized organization shaping a growing portfolio of local brands. Strengthen corporate brand enable local operating companies to execute market specific initiatives. Establish brand standards governance strategic priorities and digital capabilities aligning local marketing activity with enterprise objectives.
What You'll Do11
- 1Develop and steward enterprise brand strategy positioning messaging and visual standards across Heritage Distribution Holdings and its operating companies
- 2Establish marketing governance brand standards operating guidelines and best practices creating consistency while allowing regional flexibility
- 3Align local marketing plans and campaigns with enterprise strategy growth priorities customer needs and market specific opportunities
- 4Lead enterprise marketing investment strategy allocating and overseeing corporate marketing resources supporting locally driven initiatives
- 5Provide leadership and guidance to local marketing teams promoting effective administration of marketing funds execution of enterprise initiatives and alignment with corporate priorities
- 6Define and advance enterprise digital marketing strategy including standards for websites CRM marketing automation analytics digital campaigns and related platforms
- 7Partner with OEMs and operating-company leaders to improve effectiveness visibility and return of joint marketing programs and available marketing funds
- 8Establish performance measures and reporting evaluating brand consistency customer engagement marketing investment effectiveness digital adoption and contribution to business growth
- 9Foster collaboration knowledge sharing and adoption of proven marketing practices across operating companies while building strong local buy in
- 10Demonstrate measurable return on marketing spend and strategic allocation of corporate marketing resources
- 11Maintain active involvement traveling up to 25%
Requirements9
- 1Professional marketing certification preferred
- 2Bachelor degree in Marketing Business Administration Communications or related field
- 3At least 10 years of progressively responsible marketing experience including enterprise multi brand or decentralized environments
- 4Experience leading marketing strategy brand governance digital marketing and cross functional initiatives across multiple business units
- 5Proven track record managing marketing investments OEM or channel partner programs and local market execution
- 6Strong executive communication collaboration facilitation and change management abilities
- 7Ability to balance enterprise standards with local market flexibility and customer needs
- 8Experience strengthening OEM channel or strategic partner marketing relationships
- 9Willingness and ability to travel up to 25%
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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