Content & Narrative Lead, B2B Fintech & Identity Verification
Overview
You will own Trulioo's public narrative, from PR and thought leadership to the website and original research, turning our category language into a story that CROs and CCOs repeat. You will build and lead a lean editorial team, architect the content engine, and partner with product and risk teams. This role puts your hand on the most impactful work, not just the management layer.
What You'll Do11
- 1Build the story and distribute it across PR, thought leadership, and an editorial cadence that ships consistently.
- 2Turn Trulioo's category language into messaging that CROs and CCOs adopt, making Trulioo the name associated with continuous identity verification.
- 3Own the website as a narrative surface, ensuring the homepage value proposition is unmistakable.
- 4Turn Trulioo's data on fraud patterns and identity risk into original research and benchmark reports that journalists seek out.
- 5Develop a video and multimedia strategy so that founder stories, conference clips, and long-form reports align with the same brand voice.
- 6Build working systems for voice, tone, and messaging that the team and AI agents run against consistently.
- 7Close the loop between shipped content and real-world performance, focusing on metrics that matter beyond pageviews.
- 8Manage agency partners and build a lean editorial team, creating ideation, workflow, and social listening agents.
- 9Write and edit high-priority pieces yourself, ensuring quality and a human touch.
- 10Prepare executives for press and narrative-sensitive moments, partnering with the risk team to stay ahead of regulations.
- 11Align with product and product marketing so product launches strengthen the narrative.
Requirements7
- 15+ years building an editorial voice from scratch, not merely scaling an existing one.
- 2Experience building AI-enabled agents that boost productivity and content quality, with a clear opinion on where AI flattens content.
- 3Willingness to ship iterative work and refine in public.
- 4Preference for small teams and real leverage over large teams to manage.
- 5Deep familiarity with regulatory, fintech, or compliance trade coverage and a point of view on the category's direction.
- 6Experience in fintech, identity, cybersecurity, or another regulated B2B category (nice to have).
- 7Experience building a named newsletter, publication, content channel, or internal platform with its own audience (nice to have).
Salary Insight
$150 - $180k per year
Location
Required Skills
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