Associate Director, Social & LIVE Commerce at e.l.f. Beauty
Overview
You will own e.l.f. Beauty's global TikTok Shop and LIVE commerce strategy, scaling a $1.6 billion brand's social selling across US and international markets. You will lead a cross-functional team to blend entertainment, community, and conversion into measurable growth. Your remit spans LIVE programming, creator partnerships, and operational excellence, with a focus on innovation and omnichannel reach. This role is for a builder who thrives on turning cultural moments into revenue and shaping the future of connected commerce.
What You'll Do8
- 1Build and scale recurring weekly LIVE programming and MegaLIVE events across TikTok Shop to drive GMV growth for e.l.f. Cosmetics, e.l.f. SKIN, and future brands.
- 2Lead end-to-end LIVE commerce planning and execution, including merchandising, promotions, and traffic strategies for product launches and seasonal campaigns.
- 3Partner with TikTok Shop Partners and agencies to activate creator-led LIVE experiences that boost conversion and followers.
- 4Develop testing roadmaps across content, hosts, and promotional mechanics to optimize view duration, CTR, and ROI.
- 5Drive international expansion by guiding TSPs to launch TikTok Shop in new markets and replicate successful frameworks.
- 6Own LIVE commerce KPIs and reporting, including GMV, conversion rate, and customer acquisition, with regular insights to stakeholders.
- 7Extend LIVE content to Instagram, Twitch, and emerging platforms through simulcasting and cross-channel amplification.
- 8Pilot new formats and technologies to keep e.l.f. ahead of social commerce trends and creator ecosystems.
Requirements9
- 17+ years in social commerce, LIVE commerce, digital commerce, or influencer marketing.
- 2Deep expertise in TikTok Shop and LIVE selling with a proven record scaling GMV growth.
- 3Strong grasp of merchandising, pricing, and conversion optimization in social commerce.
- 4Experience leading cross-functional teams across marketing, creative, and agency partners.
- 5Analytical skills to turn performance data into actionable decisions.
- 6Exceptional communication and stakeholder management abilities.
- 7Experience managing creators and external partners.
- 8Global mindset with international market experience preferred.
- 9Passion for beauty, culture, and innovation.
Salary Insight
Salary not disclosed in listing
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
Kiss Nail Products, Inc.
VerifiedSenior Manager TikTok Shop Manager - Grow Business Strategy
Strategic leader owns TikTok Shop revenue profitability and growth. Drive profitability and customer acquisition across brands. This role leads creator partnerships affiliate programs and media investments.
SuperOrdinary Talent LLC
VerifiedSocial Commerce Specialist - Omnichannel
Specialist leads day-to-day execution and growth across TikTok Shop and other marketplaces, focusing on brand performance and measurable outcomes. This role blends analytical rigor with creative execution, emphasizing continuous learning and rapid adaptation.
Chill Probability LLC
VerifiedTikTok Shop / Whatnot Live Host
Energetic charismatic TikTok Shop Whatnot Live Host based in Los Angeles California onsite contract. Seeking enthusiastic individual to lead live shopping events driving sales and brand awareness. Passionate about digital marketing and social media content creation.
e.l.f. Beauty
VerifiedAssociate Manager Digital Commerce TikTok Shop Operations
Lead digital commerce strategy and operational execution for TikTok Shop ensuring seamless platform performance and cross-functional collaboration. Drive inventory management product launches and merchant enablement while fostering a dynamic hybrid work environment.
AMZ Advisers
VerifiedTikTok Shop Growth Lead CSM AMZ Advisers
Social commerce leader seeking a driven operator and client growth strategist to join our fast-moving team. This ground-floor opportunity allows you to shape the future of social commerce while impacting household brands. Expect startup energy and high performance.
Influencer
VerifiedSenior Account Manager TikTok Shop North America
Lead Social Commerce & Affiliate campaigns as delivery-focused driver. Build creator commerce engine from scratch and scale delivery infrastructure for new Commerce division. Drive measurable GMV AOV and ROAS while mentoring Senior Account Executives. Set reference point for social commerce excellence.