Associate Director Email SMS Marketing Trimark Digital
Overview
Trimark Digital seeks an Associate Director of Email SMS Marketing to lead impactful service lines. This performance marketing agency believes every initiative drives measurable outcomes. The role shapes lifecycle marketing strategy oversees Email and SMS programs across diverse clients. Responsibilities include transforming business objectives into scalable customer experiences that drive revenue. Ideal candidates are strategists operators and leaders who excel in agency environments.
What You'll Do18
- 1Own Email and SMS Strategy Leadership
- 2Develop and oversee sophisticated lifecycle marketing strategies
- 3Design and optimize full-funnel customer journey frameworks
- 4Lead audience segmentation personalization automation and behavioral targeting initiatives
- 5Identify opportunities to expand channel effectiveness through automation predictive targeting and dynamic content
- 6Establish channel-specific KPIs measurement frameworks and reporting standards
- 7Partner with clients and stakeholders to translate business priorities into scalable strategies
- 8Drive testing and optimization programs across messaging creative cadence offers and segmentation
- 9Evaluate new technologies platform enhancements and industry trends
- 10Serve as agency subject matter expert providing thought leadership and strategic guidance
- 11Collaborate with channel leaders to create integrated marketing strategies
- 12Develop scalable frameworks processes and playbooks for consistency efficiency and performance
- 13Monitor campaign automation and lifecycle performance analyze behavior segmentation and conversion trends
- 14Identify opportunities to improve deliverability engagement retention and revenue performance
- 15Oversee campaign workflows project timelines and resource allocation
- 16Maintain documentation processes reporting frameworks and strategic playbooks
- 17Improve operational efficiency and scalability through process optimization
- 18Collaborate cross-functionally with paid media creative web analytics and account management teams
Requirements9
- 17+ years of experience in email marketing SMS marketing lifecycle marketing CRM marketing or related field
- 23+ years of experience leading teams or managing direct reports
- 3Strong experience with marketing automation and CRM platforms such as Klaviyo HubSpot Salesforce Marketing Cloud Iterable Braze or similar
- 4Deep understanding of customer lifecycle marketing segmentation personalization and automation strategies
- 5Experience developing and executing email and SMS campaigns that drive measurable business outcomes
- 6Strong analytical skills with ability to interpret performance data and translate insights into action
- 7Experience managing client relationships in an agency consulting or client-facing environment
- 8Excellent written verbal and presentation communication skills
- 9Highly collaborative with commitment to quality accountability and continuous improvement
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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