VP Marketing at Credit Union | Strategy Leadership | CFCU
Overview
As Vice President of Marketing, you own the enterprise marketing agenda for Christian Financial Credit Union, a $1B+ institution serving 60,000+ Michigan members. You'll lead integrated brand, digital, and demand generation strategy, directly impacting member growth and revenue. You'll coach a high-performing team, manage a multi-million-dollar budget, and align cross-functional initiatives with executive goals. This role stands out for its blend of hands-on leadership and strategic ownership, with a clear path for senior-level impact.
What You'll Do6
- 1Lead integrated marketing strategy across brand, digital, and demand generation to hit revenue and member acquisition targets.
- 2Scale and coach the marketing team, setting accountability standards and delivering clear expectations.
- 3Own the marketing budget, allocating resources across channels and projects for maximum ROI.
- 4Drive digital marketing and analytics to sharpen audience targeting, personalization, and campaign performance.
- 5Build relationships with executive stakeholders, translating data into actionable business decisions.
- 6Manage multiple concurrent initiatives, using disciplined checkpoints to keep projects on track and within scope.
Requirements6
- 110+ years of progressive marketing experience, including senior leadership roles.
- 25+ years leading teams, managing budgets, and setting strategy.
- 3Proven success scaling marketing organizations with measurable business impact.
- 4Strong track record delivering multiple initiatives on time in a fast-paced environment.
- 5Exceptional communication and stakeholder management skills.
- 6Creative thinker with a history of driving innovation and team culture growth.
Salary Insight
Salary not disclosed in listing
Location
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