Sports CRM Ops Associate, Bilingual Spanish
Overview
You will own the daily execution of sports CRM campaigns for Spanish-speaking customers across the USA and Canada. You will build, test, and maintain promotions using Braze, Contentful, and Optimove, ensuring every campaign meets regulatory and brand standards. You will collaborate with stakeholders to drive retention and loyalty for bet365's 100 million customers. This role offers a hybrid work policy and a salary range of $50,000 to $60,000.
What You'll Do8
- 1Build and test CRM campaigns across email, in-app messages, and push notifications with Braze.
- 2Create and maintain offer pages using Contentful CMS, ensuring localized content.
- 3Execute and QA offer campaigns, verifying all links, logic, and audience segments.
- 4Proofread all Spanish and English content for accuracy, grammar, and brand tone.
- 5Manage campaign workflows in Monday.com, tracking deadlines and stakeholder approvals.
- 6Collaborate with marketing and product teams to align campaigns with sports calendar and promotions.
- 7Monitor campaign performance and adjust targeting to improve customer engagement.
- 8Document all campaign processes and maintain a library of reusable templates.
Requirements7
- 11+ years in a CRM or marketing role, with hands-on Braze or similar platform experience.
- 2Fluent in Spanish and English, with proven proofreading skills for marketing content.
- 3Working knowledge of Contentful and Monday.com (or equivalent work management tools).
- 4Strong organizational skills and attention to detail, able to juggle multiple deadlines.
- 5Passion for sports and understanding of online betting mechanics and promotions.
- 6Exceptional written and verbal communication in both languages.
- 7Ability to work in a hybrid model and adapt to a dynamic, fast-paced environment.
Salary Insight
$50 - $60k per year
Location
Required Skills
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