Social Media Assistant Fit Fusion

Overview

Social Media Assistant owns and manages company social media function supporting brand growth revenue objectives. Operates with autonomy determines content strategy messaging campaign emphasis posting cadence and platform development.

What You'll Do37

• 1Develop and implement monthly and quarterly social media strategies aligned with company initiatives and revenue goals
• 2Determine overall content mix across platforms
• 3Establish posting cadence campaign emphasis and channel prioritization
• 4Independently launch new content series campaigns or platform initiatives
• 5Identify growth opportunities on emerging platforms and recommend strategic pivots based on engagement and trend analysis
• 6Align social strategy with new club openings acquisitions promotions and major initiatives
• 7Monitor engagement metrics lead generation data and membership conversion performance tied to social initiatives
• 8Analyze post and campaign performance diagnose underperformance and adjust strategy accordingly
• 9Evaluate return on investment for social initiatives and recommend continuation modification or discontinuation
• 10Prepare and present social performance reports and strategic recommendations to marketing leadership
• 11Connect content strategy to measurable business objectives and revenue impact
• 12Capture photos and videos in gym locations to support strategic content initiatives
• 13Prepare and publish content across Instagram TikTok and emerging channels
• 14Interpret and apply brand standards independently to ensure consistency across all markets
• 15Determine appropriate positioning of announcements promotions and events in alignment with overall brand strategy
• 16Respond to public-facing engagement including sensitive or negative comments exercising discretion and protecting brand reputation
• 17Manage allocated paid social media budgets within defined parameters
• 18Select and utilize tools software and vendors to optimize social performance
• 19Coordinate contractors photographers influencers and external partners to execute strategy effectively
• 20Serve as internal subject matter resource to club leadership regarding social positioning messaging and event promotion
• 21Balance competing priorities across multiple locations and marketing initiatives
• 22Provide guidance or training to team members and stakeholders on social media best practices
• 23Participate in planning meetings and cross-functional discussions impacting brand growth and revenue
• 24Maintain organized photo and video libraries
• 25Track campaign performance and maintain reporting documentation
• 26Ensure documentation dashboards and performance records are current and accessible
• 27Demonstrated experience developing and executing social media strategy
• 28Strong understanding of analytics engagement metrics performance optimization and conversion tracking
• 29Ability to exercise independent judgment and prioritize without routine supervision
• 30Experience managing multiple initiatives across locations or stakeholders
• 31Proficiency with major social platforms and scheduling/analytics tools
• 32Strong written and verbal communication skills
• 33Ability to connect creative initiatives to measurable business outcomes
• 34Primarily office-based work with extended periods of computer use
• 35Frequent travel to gym locations for content capture may be required
• 36Ability to lift up to 20 pounds camera equipment materials
• 37Occasional evening or weekend work during events or major campaigns

Salary Insight