Social Media and Content Specialist, Austin Texas
Overview
You will own social content creation and performance analysis for a fast-growing digital bank. You'll develop TikTok, Instagram, Meta, and LinkedIn campaigns that directly impact customer acquisition and engagement. You'll work alongside marketing and product teams to test new creative approaches. This role offers hands-on experimentation and data-driven iteration at a company ranked on the Inc. 5000 five years running.
What You'll Do8
- 1Build a customer insight library from reviews, support logs, and social comments to shape content strategy.
- 2Produce short-form videos for TikTok, Instagram Reels, and YouTube Shorts from concept to final edit.
- 3Design and run A/B tests on hooks, formats, and messaging across Meta and Instagram.
- 4Monitor performance metrics daily and adjust creative based on data signals.
- 5Develop monthly content calendars that align with product launches and customer pain points.
- 6Collaborate with product teams to translate features into customer-centric stories.
- 7Track competitor social channels and emerging trends for new content opportunities.
- 8Present weekly learnings to stakeholders to refine marketing strategies.
Requirements7
- 12-4 years creating social content for a consumer brand or agency.
- 2Portfolio demonstrating creative short-form video skills for TikTok or Instagram Reels.
- 3Proven ability to analyze social media metrics and translate insights into content decisions.
- 4Experience with social media management platforms like Sprout Social or Hootsuite.
- 5Strong writing and storytelling skills with a focus on financial topics.
- 6Comfort working in an office 3-4 days per week in Austin, Texas.
- 7Passion for personal finance and customer financial well-being.
Salary Insight
$65 - $85k per year
Location
Required Skills
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