Social Media and Communications Specialist at Datamaxis, Inc
Overview
Lead the development of social media strategy to grow brand awareness and drive dealer enrollment for The Shop platform. Manage content creation and community engagement while supporting communications and public relations initiatives. Oversee multi-channel outreach that accelerates website traffic and conversion rates.
What You'll Do9
- 1Design and implement social media campaigns that increase follower growth by 30 percent within six months
- 2Create compelling content calendar aligned with marketing objectives and seasonal trends
- 3Monitor and analyze engagement metrics to refine messaging strategies
- 4Collaborate with sales and product teams to align messaging across all platforms
- 5Maintain strong relationships with industry influencers and partners
- 6Ship regular reports highlighting campaign performance and ROI
- 7Own community management including responding to comments and messages
- 8Debug analytics tools to ensure accurate tracking of key performance indicators
- 9Drive brand advocacy through user-generated content initiatives
Requirements9
- 15+ years building social media presence with LinkedIn and Twitter
- 23-5 seasons leading cross-functional communication projects
- 3AWS Certified as preferred qualification
- 4Spark and Airflow experience required
- 55+ years developing email marketing automation workflows
- 63+ years managing paid advertising campaigns on Meta
- 71+ year experience with SEO best practices for social content
- 82+ years working with CRM systems like Salesforce
- 9Proficiency in Google Analytics and Hootsuite
Salary Insight
$146 - $156k per year
Location
Required Skills
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