SEO Specialist for Bright Horizons Child Care
Overview
Bright Horizons seeks an SEO Specialist to drive visibility for its child care services. You will own digital marketing strategies to attract families and enhance online presence. This role focuses on scaling organic traffic and improving search rankings. The ideal candidate thrives in a collaborative environment and leverages data-driven insights. Our mission centers on providing quality early education.
What You'll Do9
- 1Develop keyword research strategies to identify high-impact terms for child care services
- 2Design and implement on-page optimization techniques for website content
- 3Lead technical SEO audits to improve site speed and mobile responsiveness
- 4Collaborate with content teams to create engaging blog posts and landing pages
- 5Monitor competitor websites and adjust tactics accordingly
- 6Analyze search engine performance using analytics tools
- 7Implement schema markup to enhance rich snippets
- 8Coordinate with external agencies to maintain brand consistency
- 9Drive internal linking strategies to boost page authority
Requirements11
- 15+ years managing SEO campaigns for educational institutions
- 2AWS Certified solutions architect experience preferred
- 3Spark and Airflow integration for data pipelines
- 4Demonstrated ability to increase organic traffic by 30% annually
- 5CPC Card certification in digital advertising required
- 6Strong understanding of DAP principles for child-focused platforms
- 7Proven track record of optimizing content for top search engine positions
- 8Experience with Google Analytics and Search Console
- 9Certification in BCBA program management preferred
- 10Ability to translate complex data into actionable insights
- 11Passport to remote and hybrid work environments
Salary Insight
$46 - $56k per year
Location
Required Skills
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