Senior Program Lead SEO Content Optimization
Overview
We seek a skilled Senior Program Lead to implement regulatory legal and commercial compliance controls for promotional risk. This role collaborates cross-functionally to develop and maintain Patient Services documentation and knowledge management systems. The ideal candidate drives consistent guidance for patient services while supporting compliant customer-focused communications.
What You'll Do12
- 1Collaborate with US Business teams including marketing medical legal regulatory and related partners to develop communication strategies and materials for Patient Services customer written and verbal interactions
- 2Determine what information Patient Services can share with customers create talking points and scripts to support discussions and provide direction to Operations Leadership on material usage
- 3Implement and manage cross-functional document review processes including steps roles communication escalation paths and continuous improvement
- 4Create and maintain departmental practices scripts frequently asked questions and letters containing promotional language ensuring alignment with brand strategy and legal regulatory requirements
- 5Identify opportunities to improve content research market trends and recommend alternative solutions
- 6Manage the Patient Services departmental knowledge management structure and system resolving technical issues with IT analysts and programmers
- 7Track program KPIs and report results quarterly
- 8Support promotional guardrails by creating and implementing policies and documentation based on input from commercial legal regulatory marketing and promotional compliance teams
- 9Work with Operations Leadership to determine communication and training needs for new policies creating necessary materials
- 10Analyze impacts of process language on customer experience and recommend customer-centric solutions
- 11Establish forums to understand customer experience and implement improvements in partnership with quality and training groups
- 12Represent Patient Services at the cross-departmental Promotional Review Committee managing submissions for two to four BIIB products
Requirements10
- 1Bachelor’s degree required with 3–5 years of experience in Patient Services or Patient Support industry
- 2Technical writing ability for clear concise accurate written and verbal communications
- 3Ability to influence without authority and facilitate cross-functional alignment
- 4Strong prioritization skills to shift focus quickly in dynamic environments
- 5Experience translating Visio diagrams into logical written steps
- 6Demonstrated critical creative thinking problem solving and sound judgment
- 7Familiarity with AI-enabled tools for content development drafting editing knowledge management or process documentation
- 8Professional level experience
- 9Understanding of regulatory legal and compliance frameworks affecting promotional communications
- 10Knowledge of Biogen’s values of caring deep, achieving excellence, changing lives and building inclusive teams
Salary Insight
$81 - $105k per year
Location
Required Skills
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