Senior Manager Marketing Technology & Relationship Intelligence
Overview
Strategic leader for Brattle’s marketing technology ecosystem and client intelligence capabilities. Owns the unified view of client relationships and drives data‑driven business development decisions. Leads platform leaders and cross‑functional teams to improve engagement and operational efficiency.
What You'll Do13
- 1Lead Brattle’s marketing technology ecosystem including InterAction CRM ERM website CMS WordPress email marketing Vuture and event management Cvent aligning with marketing and business development objectives
- 2Oversee integration of CRM/ERM with financial data and experience management systems for seamless client intelligence access
- 3Manage the daily work of the CRM Specialist and cross‑functional contributors while supporting their development
- 4Drive evaluation and implementation of AI solutions to enhance workflows and improve efficiency
- 5Select implement integrate and continuously enhance marketing platforms to meet evolving business needs
- 6Establish and oversee data governance quality standards and privacy compliance GDPR CCPA ensuring data integrity across all systems
- 7Serve as subject matter expert and strategic advisor promoting best practices and maximizing ROI of marketing technology investments
- 8Lead user enablement and adoption through training documentation and stakeholder engagement across the firm
- 9Monitor emerging marketing technology trends including AI‑driven capabilities to enhance firmwide performance
- 10Lead CRM/ERM strategy and oversee day‑to‑day platform operations including system administration configuration governance and relationship mapping
- 11Oversee day‑to‑day management of Brattle.com ensure brand alignment and business priorities
- 12Partner with internal stakeholders and external developers to deliver website enhancements technical updates and roadmap initiatives
- 13Oversee email marketing automation platform Vuture ensuring effective campaign execution within the broader marketing technology ecosystem
Requirements15
- 1Bachelor’s degree in Business Marketing Information Systems Data Management or related field
- 2Master’s degree preferred
- 3Concrete experience with CRM administration data governance marketing technology business intelligence or database management
- 48+ years managing marketing technology platforms with expertise in CRM ERM marketing automation CMS and analytics systems
- 5Proven experience building or leveraging client/relationship intelligence systems to support business development
- 6Experience managing and developing team members including setting priorities providing feedback and supporting professional growth
- 7Ability to translate data into actionable insights for BD teams and senior stakeholders
- 8Familiarity with pipeline management and opportunity tracking in professional services environments
- 9Strong understanding of data management integration and governance best practices
- 10Experience evaluating and implementing AI‑driven marketing tools and automation platforms
- 11Demonstrated ability to lead platform implementation projects from concept to execution
- 12Excellent communication project management and stakeholder engagement skills
- 13Knowledge of digital marketing metrics campaign tracking and performance analytics
- 14Experience training and mentoring non‑technical users on complex systems
- 15Expert‑level InterAction or other CRM experience strong WordPress administration Vuture Cvent AI‑enabled business processes leadership technology adoption and data governance initiatives
Salary Insight
$157 - $175k per year
Location
Required Skills
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