Sales Event Lead, Field Marketing & Community Engagement
Overview
You own the full lifecycle of strategic sales events for AT&T in San Jose, driving consumer adoption and revenue growth. You orchestrate high-impact activations in partnership with local communities, HOAs, and internal teams including retail, IHX/D2D, and installation. You bring 3+ years of field marketing and event leadership experience, blending market analysis with hands-on execution. This role stands apart through its direct community engagement and the opportunity to shape AT&T's on-the-ground presence.
What You'll Do8
- 1Build and execute a 90-day event roadmap targeting high-value neighborhoods, coordinating with local communities and HOAs to secure permits and align with rules.
- 2Drive on-site sales conversion by leading a team of sales partners, coaching on AT&T product knowledge and objection handling.
- 3Design prospecting plans using demographic and CRM data to identify ideal customer profiles for each event.
- 4Own event budgets from forecasting to reconciliation, tracking KPIs such as leads, sales, and cost per acquisition.
- 5Develop marketing collateral with regional teams to maximize engagement at each activation.
- 6Evaluate post-event performance to refine strategies and allocate resources to the highest-ROI channels.
- 7Collaborate with installation teams to ensure seamless follow-through from event lead to service activation.
- 8Ensure compliance with all local regulations and AT&T safety policies at every event.
Requirements8
- 12+ years of experience in event planning, field marketing, or sales leadership.
- 2Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
- 3Proven track record of orchestrating community-facing events that drive measurable sales outcomes.
- 4Strong ability to build relationships with external partners and internal cross-functional teams.
- 5Financial acumen to manage event budgets and analyze performance data.
- 6Willingness to work weekends and evenings as event schedules demand.
- 7Valid driver's license and ability to travel within the San Jose metro area.
- 8Proficiency with Microsoft Office, Google Analytics, and CRM tools like Salesforce.
Salary Insight
$77 - $116k per year
Location
Required Skills
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