Programmatic Account Manager at Samba TV
Overview
Lead and grow relationships with agency and brand partners to maximize value from Samba's audience targeting and measurement solutions. Drive account growth retention and satisfaction while collaborating with sales to develop strategic plans and ensure effective activation across major platforms. Impact client experiences through seamless planning activation and measurement workflows.
What You'll Do11
- 1Manage day-to-day account management for agency and brand partners
- 2Partner with Sales to develop strategic account plans and identify upsell opportunities
- 3Ensure client teams activate Samba audience and contextual data across DSPs SSPs DMPs and social platforms
- 4Build trusted relationships with programmatic trading strategy and analytics stakeholders
- 5Lead business reviews focusing on adoption delivery performance insights and expansion
- 6Oversee audience segment setup and delivery across SSPs and programmatic buying platforms
- 7Support activation lifecycle including planning audience building and QA without direct campaign management
- 8Provide platform education on requesting building and deploying Samba audiences
- 9Troubleshoot delivery issues and coordinate with technical teams to resolve activation challenges
- 10Act as feedback loop between clients and internal teams to improve activation workflows
- 11Represent Samba audience products with consultative client-first expertise
Requirements9
- 15+ years experience in account management client services or programmatic strategy
- 2Strong understanding of audience activation across DSPs such as The Trade Desk DV360 and Yahoo DSP
- 3Solid knowledge of DMPs like LiveRamp Lotame and Adform
- 4Familiarity with SSPs including OpenX Magnite and Freewheel
- 5Background in programmatic trading or campaign management
- 6Proficiency in CRM and project management tools such as Salesforce Jira Asana Trello
- 7Strong Excel skills including SUMIFS INDEX MATCH pivot tables and VLOOKUP
- 8Deep understanding of digital advertising and programmatic ecosystem
- 9BA/BS in marketing business data or related field
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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