Marketing Manager - Roofing Company (In-House)
Overview
We seek a self-directed Marketing Manager to own all marketing across our brands at NC Roofing Solution. You will drive qualified lead generation through hands-on digital strategies while maintaining local presence. This role offers full compensation between $110,000 and $130,000 annually.
What You'll Do11
- 1Build and manage Performance Max campaigns and brand protection campaigns
- 2Monitor performance and budgets while optimizing for cost per qualified lead
- 3Oversee Google Local Services Ads and verify tracking accuracy
- 4Manage SEO program with weekly vendor meetings and backlink acquisition
- 5Maintain websites including content updates and ADA compliance
- 6Own Google Business Profile and generate reviews across multiple platforms
- 7Handle Yelp Angi Nextdoor and similar local listings with paid ads
- 8Plan and publish social media content for Facebook Instagram
- 9Design and coordinate photo/video shoots with external crews
- 10Track lead volume quality and cost per lead by channel
- 11Analyze data and adjust campaigns based on behavioral insights
Requirements9
- 13+ years of hands-on digital marketing experience for lead generation businesses
- 2Practical knowledge of local SEO and Google Business Profile management
- 3Proven experience managing outside vendors or agencies
- 4Strong analytical skills with proven ability to interpret analytics
- 5Self-directed approach with ability to implement plans independently
- 6Basic graphic design skills using Canva or Adobe
- 7Experience marketing construction roofing or home services businesses
- 8Familiarity with email and SMS marketing platforms
- 9No prior roofing experience required
Salary Insight
$110 - $130k per year
Location
Required Skills
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