Marketing Automation Analyst at Happen Bank
Overview
Drive marketing performance by owning automated campaigns across email and lifecycle channels. Scale automation workflows to boost acquisition and engagement. Use AI tools and editorial judgment to optimize results. Join a mission-driven team focused on financial progress. This role blends technical expertise with creative strategy to impact business outcomes.
What You'll Do11
- 1Build launch and maintain automated campaigns across email and lifecycle channels ensuring accuracy and timely execution
- 2Manage audience segmentation and targeting logic to enhance relevance and engagement
- 3Monitor campaign performance and translate data into optimization recommendations
- 4Leverage AI tools for content development audience analysis and testing while applying editorial judgment
- 5Partner with cross-functional teams to ensure brand compliance and regulatory adherence
- 6Troubleshoot platform issues and escalate complex technical challenges
- 7Document and maintain workflows for consistency and team repeatability
- 8Identify automation improvements and propose innovative efficiency solutions
- 9Own campaigns and proactively seek performance enhancements
- 10Apply AI insights to accelerate marketing processes with human oversight
- 11Collaborate effectively across teams adapting approaches based on feedback and data
Requirements11
- 12+ years in marketing automation or related field with bachelor's degree or equivalent experience
- 2Demonstrated use of AI tools for content analysis and campaign optimization
- 3Strong understanding of A/B testing and performance analytics
- 4Experience in regulated industries like financial services
- 5Basic HTML/CSS knowledge for email troubleshooting
- 6Familiarity with marketing automation platforms such as Marketo HubSpot or Salesforce Marketing Cloud
- 7Experience with A/B testing and campaign performance metrics
- 8Knowledge of regulated industry practices and compliance considerations
- 9Ability to work flexibly across time zones while adhering to local PT hours
- 10Willingness to travel to office locations as needed
- 11Commitment to continuous learning and adapting to new tools and methodologies
Salary Insight
$109 - $128k per year
Location
Required Skills
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