International Brand Marketing Manager - Raising Cane's
Overview
Lead global brand strategy for company owned and franchise restaurants worldwide. Drive market analysis and campaign execution. Oversee marketing materials and onboarding for international teams. Ensure brand consistency while adapting content for cultural relevance.
What You'll Do11
- 1Ensure consistent global brand positioning while adapting marketing materials for cultural relevance
- 2Conduct multi-market research to identify opportunities and analyze competitors
- 3Collaborate with regional marketing teams and franchise partners to maintain alignment
- 4Develop and execute marketing plans with international teams and franchise partners
- 5Lead onboarding and training for international marketing roles across company and franchise organizations
- 6Oversee marketing materials development with Restaurant Support Office teams
- 7Monitor and support marketing activity to maintain brand standards and drive profitability
- 8Build and maintain strong relationships with international teams through regular communication
- 9Manage multiple projects simultaneously in fast-paced environment with shifting priorities
- 10Apply analytical and strategic thinking to assess market viability and performance
- 11Drive business performance through culturally relevant marketing initiatives
Requirements8
- 15+ years of global or international marketing experience with strong track record
- 2Bachelor’s degree in Marketing or related field
- 3Strong project management skills with proven cross-functional initiative leadership
- 4Ability to manage multiple projects in fast-paced environment with shifting priorities
- 5Cross-cultural communication and collaboration skills for diverse teams and markets
- 6Analytical and strategic thinking abilities to assess market viability and performance
- 7Experience working with franchises and understanding franchisee dynamics
- 8Travel up to 30% domestic and international duties required
Salary Insight
Salary not disclosed in listing
Location
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