Home Care Marketer, Referral Development
Overview
You own census growth for a home care agency in New York, building referral pipelines from facilities and community partners. You'll work with the Business Development team, focusing on Medicaid and Medicare beneficiaries. Your first 90 days will be spent mapping the territory and establishing relationships with assisted living and senior housing facilities. This role offers flexible hours and direct impact on agency growth.
What You'll Do6
- 1Build a referral network by contacting assisted living facilities, independent living facilities, adult homes, shelters, and senior housing in the territory.
- 2Drive enrollment by assisting members with obtaining doctor's orders and scheduling enrollment appointments.
- 3Identify and market to seniors and disabled persons through targeted outreach to buildings and community groups.
- 4Conduct presentations to consumer groups and professional organizations to increase agency visibility.
- 5Develop and maintain referral sources through consistent follow-up and relationship management.
- 6Partner with internal teams to track referral progress and adjust outreach strategies.
Requirements6
- 12+ years in home care marketing or business development.
- 2Proven ability to build and grow a referral base.
- 3Strong communication and presentation skills for consumer and professional audiences.
- 4Experience with Medicaid and Medicare populations.
- 5Knowledge of local senior housing and community resources.
- 6Self-motivated with flexible schedule availability.
Salary Insight
$75 - $125k per year
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
Maya Home Care
VerifiedHome Care Marketer Maya Home Care
Dynamic Home Care Marketer leading referral generation and conversion at Maya Home Care. Drive patient acquisition through strategic partnerships and community engagement.
Elite Home Health Care
VerifiedCommunity Outreach Representative - Home Care
Elite Home Health Care seeks a driven relationship-focused Community Outreach Representative to promote and grow presence in NYC and surrounding areas. This role builds strategic community partnerships to generate quality referrals for home care services. Candidates with home care marketing or community outreach experience and knowledge of MLTC and Medicaid programs are ideal. Bilingual applicants are encouraged. This position differs by focusing on cultivating long-term partnerships and driving census growth through targeted outreach.
SYNERGY HomeCare
VerifiedSales Representative, Home Care Referral Development
You own the sales cycle for SYNERGY HomeCare, driving client referrals through daily face-to-face calls with healthcare providers. You build and maintain relationships with hospital case managers, assisted living facilities, skilled nursing and rehab centers, home health agencies, hospices, physicians, and fiduciaries. You plan and execute community marketing events to boost visibility and generate new business. This role empowers you to grow the company's client base in San Francisco with a base pay of $32.00 per hour plus bonus and commission.
AmeriBest Home Care, LLC
VerifiedBusiness Development Representative - AmeriBest Home Care
Drive growth by expanding the client census and exceeding sales targets. Build relationships with referral sources and healthcare facilities. Represent AmeriBest professionally in the community. This role differs by focusing on client acquisition through strategic outreach and partnership development.
Griswold Home Care for the Valley
VerifiedBusiness Development Manager - Home Care Agency
Griswold Home Care seeks a dynamic Business Development Manager to lead referral growth across a large territory. This high-impact role focuses on cultivating relationships with healthcare providers and community partners to expand market presence. Candidates will drive sustainable growth while enjoying uncapped earning potential tied to performance.
BAYHEALTH INC
VerifiedHome Health Marketer BayHEALTH INC San Francisco
Full Time Marketing and Community Manager at BayHEALTH INC driving patient physician and community engagement. Own business liaison and foster relationships across referral sources and community organizations. Lead outreach initiatives and develop strategic marketing plans to grow census and increase referrals.