Head of Marketing, AI-Forward B2B Agriculture
Overview
Own the regional growth for Halter in North America from entry to category leadership. You will drive full funnel revenue outcomes, including acquisition, expansion, and retention, with autonomy to shape the strategy and team. Collaborate with global marketing to adapt frameworks for local market needs and leverage AI to accelerate content and demand. You will lead with a revenue mindset, balancing brand and demand while navigating ambiguity to win ranchers and expand share.
What You'll Do6
- 1Build and own the regional marketing strategy and budget end to end to drive pipeline and revenue
- 2Lead organic and paid brand and demand programs and align with sales on field events and enterprise motions
- 3Develop content, proof points, and case studies to convert new ranchers and expand existing customers
- 4Partner with sales leadership to connect field days, expos, and rancher gatherings to the pipeline
- 5Scale AI-driven content and outreach to accelerate funnel velocity and improve CAC and ROI
- 6Own metrics: pipeline, CAC, NDR, and brand metrics; report progress to global leadership
Requirements5
- 1Experience leading full funnel marketing for a regional market in a fast-paced company
- 2Demonstrated ability to drive revenue outcomes through acquisition, expansion, and retention
- 3Strong collaboration with cross-functional teams including sales, product, and global marketing
- 4Comfort with ambiguity and a data-driven decision making approach
- 5Track record of building and leading high-performance marketing teams
Salary Insight
$210k per year
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