E‑Commerce Manager – FullBeauty Brands
Overview
FullBeauty Brands is the leading fashion and lifestyle destination for plus‑size customers. Our online and catalog marketplace showcases a curated selection of top‑tier plus‑size brands and thousands of products. The Brand E‑Commerce Manager will own the brand website and drive conversion while enhancing the overall shopping experience. This role collaborates with Brand Merchandising Planning Technology and Creative Services to deliver a seamless digital journey. Success is measured by measurable growth and elevated customer satisfaction.
What You'll Do11
- 1Oversee and report overall site and brand performance including deep dives into channel metrics to uncover opportunities and wins
- 2Manage relationships with paid marketing agencies and coordinate creative asset uploads in the tracker
- 3Monitor paid marketing performance at the ad and campaign level and partner with the Director of Ecommerce on social and search strategy
- 4Create monthly email strategies detailing send times topics and audience segments
- 5Brief the creative team for paid email, SMS and homepage presentations using performance insights
- 6Lead bottom‑up business planning from a digital perspective supporting revenue goals
- 7Collaborate with Merchandising Inventory Control and Creative Services to build brand‑driven landing pages and editorials
- 8Recommend data‑driven optimizations to improve site usability and conversion rates
- 9Work with the online technology team to define functionality requirements and conduct user acceptance testing
- 10Partner with Merchandising and Planning to align pricing and product placement for optimal channel performance
- 11Perform market trend analysis and present findings on industry shifts consumer needs and competitive landscape
Requirements8
- 1Bachelor’s degree or Master’s degree with 4‑year undergraduate equivalent and 3‑5 years e‑commerce experience
- 2Proven expertise in managing end‑to‑end digital commerce initiatives
- 3Strong analytical abilities and proficiency with analytics tools
- 4Solid knowledge of web design principles and usability best practices
- 5Excellent communication skills across written verbal and visual formats
- 6Ability to thrive in a collaborative cross‑functional environment
- 7Demonstrated creativity and problem‑solving mindset
- 8Commitment to continuous learning and professional growth
Salary Insight
$80 - $100k per year
Location
Required Skills
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