Director of Marketing - Bobby Rahal Automotive Group - Pittsburgh Region
Overview
Strategic data-driven Director of Marketing leading marketing efforts for BMW and Mercedes-Benz dealerships. Oversees CRM performance marketing technologyAI initiatives customer data email direct-mail campaigns digital marketing website optimization social media SEO creative development vendor relationships campaign analytics.
What You'll Do14
- 1Manage and optimize the group`s CRM system including customer communications data quality automation lead follow-up campaign performance
- 2Identify and implement AI tools improving personalization productivity reporting lead handling marketing results
- 3Use customer data to develop targeted sales service retention lease-maturity equity reactivation campaigns
- 4Create and manage email campaigns through Mailchimp including audience segmentation content scheduling testing automation performance measurement
- 5Plan and measure direct-mail digital advertising customer letter campaigns
- 6Analyze campaign performance across all channels including delivery open click rates lead generation appointments conversions cost per lead cost per acquisition return on investment
- 7Develop dashboards and reports providing dealership and executive leadership with clear performance insights and recommendations
- 8Conduct website audits and improve content accuracy organic traffic customer experience lead generation conversion
- 9Oversee SEO social media online reputation paid search display advertising other digital channels
- 10Serve as primary marketing liaison to vendors including Autotrader Cars.com AutoAlert iPacket Mailchimp website providers advertising partners technology media vendors
- 11Manage vendor performance contracts integrations deliverables budgets reporting return on investment
- 12Oversee Graphic Designer/Graphic Artist manage creative priorities quality deadlines brand consistency ensure marketing materials meet BMW Mercedes-Benz Bobby Rahal Automotive Group brand standards
- 13Partner with dealership leadership to establish marketing priorities present results and recommendations to Vice President of Operations
- 14Manage the marketing budget and evaluate spending based on measurable business outcomes
Requirements7
- 1Five or more years of marketing experience automotive retail or luxury-brand experience preferred
- 2Experience with CRM platforms Mailchimp customer databases digital advertising SEO social media website management campaign analytics
- 3Familiarity with AI-enabled marketing tools and automation
- 4Experience managing vendors budgets campaigns creative professionals
- 5Strong analytical communication organizational leadership skills
- 6Ability to manage multiple dealerships brands projects and deadlines in a fast-paced in-office environment
- 7Commitment to measurable results premium brand standards exceptional customer experience
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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