Director of Marketing at Nationwide
Overview
Lead the marketing strategy for IMG's product suite at Nationwide, a top insurance and financial services brand. You'll own the full marketing lifecycle, from data-driven insights to in-market execution, with a team of four or more marketing professionals. This hybrid role, based in Columbus, OH, requires FINRA Series 6 within 120 days. You'll shape portfolio strategy and drive growth for a large marketing investment spend.
What You'll Do8
- 1Build a portfolio-level marketing strategy for IMG's product suite, aligning with business goals and growth opportunities.
- 2Identify opportunities to reposition funds in-market and across business segments to support portfolio objectives.
- 3Partner cross-functionally to ensure marketing strategies are measurable and adaptable to changing market conditions.
- 4Drive data-informed decisions by connecting customer insights, market intelligence, and campaign results.
- 5Lead a team of marketing professionals, providing coaching, feedback, and performance management.
- 6Direct the development of creative briefs and oversee the look and feel of marketing assets.
- 7Monitor emerging trends in content, design, and digital marketing tactics, applying them to strategies.
- 8Analyze customer insights and analytics to forecast market and competitor behavior, refining target audiences.
Requirements9
- 110+ years of related professional experience in marketing, insurance, or a related field.
- 2FINRA Series 6 required within 120 days of hire.
- 3Bachelor's degree in marketing, business administration, or related field; graduate degree preferred.
- 4Strong analytical skills to assess marketing performance and recommend adjustments.
- 5Experience using competitor insights and audience data to influence business decisions.
- 6Excellent communication and collaboration skills for cross-functional and senior-level conversations.
- 7Previous management or project leadership experience.
- 8Knowledge of insurance and/or financial services products strongly preferred.
- 9Ability to lead and mentor associates in market planning.
Salary Insight
Salary not disclosed in listing
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