Brand Marketing Director, Arketa
Overview
Arketa seeks a Director of Brand Marketing to lead strategy storytelling and creative direction as the company scales. This leader will own brand identity integrate campaigns content social and drive top-of-funnel awareness while collaborating with Demand Gen Product Marketing Sales and Leadership.
What You'll Do10
- 1Brand Strategy & Narrative Own Arketa’s brand positioning story voice and visual identity across all channels.
- 2Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
- 3Create messaging frameworks that enable consistent storytelling across teams and platforms.
- 4Campaigns & Creative Lead the strategy development and execution of integrated brand campaigns digital paid social video events partnerships.
- 5Partner with internal teams and creative vendors to produce world class content from brand videos to landing pages.
- 6Own content strategy blogs resources customer stories thought leadership newsletters and owned media.
- 7Social & Community Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
- 8Partnerships Collaborations & Events Lead brand driven partnerships with creators vendors and wellness organizations.
- 9Cross Functional Leadership Collaborate with Demand Generation Product Marketing Sales and CX to align brand and performance strategies.
- 10What We’re Looking For 7–10+ years in brand marketing creative strategy or integrated marketing preferably in SaaS creator economy wellness or B2B2C hybrid brands.
Requirements10
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading brand initiatives in fast moving spaces
- 3CPC Card certification
- 4BCBA certification
- 5AWS Certified
- 65+ years experience with Python
- 73-5 years working with React
- 82-5 seasons managing Kubernetes clusters
- 97–10+ years in brand marketing
- 10Proven track record building and scaling brands through storytelling
Salary Insight
$140 - $170k per year
Location
Required Skills
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