AI Native MarTech Strategy Consultant
Overview
Accenture Song seeks a Senior Consultant to lead AI-first marketing technology transformations. This role guides enterprise clients through evaluating and implementing AI-native martech ecosystems that drive measurable business outcomes.
What You'll Do9
- 1Lead client engagements to assess current martech stacks and identify AI-driven transformation opportunities
- 2Design AI-native marketing architectures integrating generative AI predictive analytics and automation
- 3Advise clients on build-vs-buy decisions across AI/martech vendor landscape including CDPs and AI agent tools
- 4Translate ambiguous business goals into concrete technology roadmaps governance frameworks and implementation plans
- 5Partner with client marketing data and IT teams to drive adoption measure ROI of AI initiatives
- 6Stay ahead of AI and martech landscape developing point-of-view content frameworks and methodologies
- 7Mentor junior consultants and contribute to internal capability-building around AI strategy
- 8Travel as required for client support within 90 minutes of approved Accenture office
- 9Develop scalable solutions leveraging AWS Spark Airflow and other AI/ML technologies
Requirements9
- 14+ years of experience in marketing technology digital strategy or management consulting with direct exposure to MarTech stack design and implementation
- 2Hands-on familiarity with AI/ML applications in marketing including generative AI recommendation systems predictive lead scoring marketing mix modeling
- 3Working knowledge of major MarTech platforms such as Salesforce Marketing Cloud Adobe Experience Platform HubSpot Segment Braze
- 4Strong analytical and business case development skills comfortable quantifying ROI and building executive-level recommendations
- 5Excellent client-facing communication skills experienced presenting to senior marketing and technology executives
- 6Genuine curiosity about emerging AI tools and track record of translating new technology into practical client value
- 7Background in data architecture customer data platforms or marketing analytics
- 8Prior consulting experience at a strategy or technology consultancy
- 9Familiarity with privacy and governance considerations around AI and customer data
Salary Insight
$59 - $196k per year
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