Advertising Director, Digital & Print Sales
Overview
You own revenue growth for The Post and Courier's York County expansion, building a digital and print startup from the ground up. Leading a lean sales team, you drive client acquisition and nurture long-term partnerships across the DMA. You report directly to senior leadership, with full ownership of budgets, strategy, and execution. This role demands a hunter's mindset, blending field sales with creative campaign design for local businesses. You make a tangible impact on a community-focused news organization's market entry.
What You'll Do8
- 1Meet monthly and annual revenue targets by securing new business and expanding existing accounts.
- 2Drive new client acquisition through daily cold calls, cold emails, and in-person presentations.
- 3Design and execute creative sales strategies for events, promotions, and digital campaigns.
- 4Sell PPC, social, streaming TV, streaming audio, SEO, and website development solutions.
- 5Log all client and prospect interactions into HubSpot and manage pipeline and sales activity.
- 6Lead the advertising budget cycle for the York County edition, aligning forecasts with market opportunities.
- 7Represent the publication at community events and business meetings to build stakeholder relationships.
- 8Collaborate with editorial and marketing teams to align ad products with readership insights.
Requirements7
- 13-5 years of marketing or media sales experience, with a proven record of meeting revenue goals.
- 2Bachelor's degree in business, marketing, journalism, or communications is preferred.
- 3Strong interpersonal skills with the ability to present research and proposals clearly.
- 4Excellent written and verbal communication skills.
- 5Proficiency in digital marketing, including social media, digital analytics, and market trends.
- 6Advanced skills in Microsoft Office (Word, Excel, PowerPoint).
- 7Must reside in the York County, SC DMA and be willing to work onsite.
Salary Insight
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