Senior Director CRM & Marketing Automation, Coca-Cola
Overview
Lead Coca-Cola's enterprise campaign operations transformation, embedding AI and data analytics into end-to-end campaign workflows. This role orchestrates campaign execution across marketing, digital product, and technology teams, scaling from early wins to global impact. You will drive consistent, measurable business outcomes by modernizing CRM and marketing automation capabilities. This position stands out for its influence on a digital-first strategy within a product-centric operating model, partnering with regional teams to balance global consistency with local agility.
What You'll Do10
- 1Embed AI and data analytics into campaign planning, execution, and optimization workflows within the first 90 days.
- 2Scale a product-centric operating model for end-to-end campaign management across marketing and digital teams.
- 3Integrate marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking.
- 4Automate campaign workflows to cut manual effort and accelerate time to market using automation tools and analytics.
- 5Define and track key performance indicators linking campaign activities to revenue and business outcomes.
- 6Enable real-time insights by leveraging advanced analytics and artificial intelligence in daily campaign operations.
- 7Align campaign operations with enterprise architecture and data governance standards.
- 8Collaborate with regional and local teams to standardize global processes while allowing market-specific execution.
- 9Lead vendor and partner relationships to deliver high-quality campaign execution capabilities.
- 10Drive adoption of new tools and AI-driven ways of working through change management and training.
Requirements9
- 110+ years in campaign operations, marketing operations, or digital transformation within global organizations.
- 2Bachelor's degree in Marketing, Business Administration, or Information Systems.
- 3Proven experience transforming campaign operations using data and automation to drive measurable business outcomes.
- 4Expertise in Agile Methodology and Software Development Life Cycle (SDLC).
- 5Strong leadership and decision-making skills for cross-functional collaboration.
- 6Proficiency in Microsoft Azure and SQL for data-driven campaign management.
- 7Experience with financial forecasting and budgeting for large-scale initiatives.
- 8Knowledge of change management and risk assessment in complex environments.
- 9Must be authorized to work in the United States without company sponsorship.
Salary Insight
$202 - $229k per year
Location
Required Skills
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