Head of Marketing - CopilotIQ San Francisco
Overview
Head of Marketing at CopilotIQ in San Francisco leads marketing and sales leadership reporting directly to the CEO. This strategic role focuses on competitive positioning B2B lead generation external communications PR content strategy SEO. The ideal candidate drives results through creative vision and leadership.
What You'll Do17
- 1Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel
- 2Develop and implement lead-generation campaigns using email marketing webinars trade shows and custom strategies
- 3Produce persuasive marketing materials to support lead acquisition and nurture prospects
- 4Create comprehensive brand strategies aligning with business objectives leveraging target audience research
- 5Define brand positioning messaging and unique differentiators to establish market presence
- 6Design compelling product narratives to communicate value and differentiate offerings
- 7Work closely with product teams to align marketing efforts with features and benefits
- 8Plan and execute strategic public relations campaigns to elevate company reputation
- 9Monitor media coverage and industry developments to identify opportunities and address risks
- 10Oversee press release creation distribute media interviews and coordinate speaking engagements
- 11Design robust content strategy for digital platforms maintaining consistent tone messaging
- 12Supervise content production for websites blogs social media and email newsletters
- 13Conduct market research competitor analysis and consumer behavior studies
- 14Use data-driven insights to refine marketing initiatives and measure brand performance
- 15Stay informed about evolving industry trends tools and best practices
- 16Pursue professional growth opportunities to enhance marketing expertise
- 17Ensure all marketing activities adhere to regulations industry standards and ethical guidelines
Requirements8
- 15+ years building ETL pipelines with Spark and Airflow
- 28-10 years demonstrating success in brand management or marketing within SaaS sales and startup environments
- 3Bachelor's degree in Marketing Business Administration or related field
- 4Advanced degree preferred
- 5Exceptional written and verbal communication skills to influence stakeholders
- 6Familiarity with marketing platforms including email marketing SEO PPC CRO project management and content creation/design
- 7Proven ability to build and inspire high-performing teams
- 8Experience creating custom marketing campaigns managing trade shows organizing webinars and crafting press releases
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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