Field Marketing Ambassador, Motorsports Events & Community Engagement
Overview
As a Field Marketing Ambassador, you'll own on-the-ground brand presence and community engagement for the Java House Grand Prix of Arlington, a premier INDYCAR event. You'll represent the race at festivals, partner activations, and grassroots initiatives across the Dallas-Fort Worth area, driving fan awareness and ticket sales. This internship runs September 2026 through March 2027, blending field marketing with race weekend support. You'll work with the Marketing & Communications team to execute activations and build a fan base from the ground up, gaining hands-on experience in sports marketing and live events.
What You'll Do9
- 1Represent the event at local community festivals, partner activations, and grassroots initiatives across the DFW area, setting up and managing branded displays and collateral.
- 2Drive fan engagement by encouraging sign-ups for giveaways, email lists, and promotions to grow the JHGPA database.
- 3Serve as a credible brand ambassador, developing in-depth knowledge of the event, INDYCAR, drivers, and partners to answer fan questions and build excitement.
- 4Capture photo and video content at community events to support social media and recap materials.
- 5Support race weekend by assisting with fan engagement zones, setup, and teardown of field marketing displays, ensuring consistent branding.
- 6Coordinate vendor and venue logistics for promotional placements and activation sites across North Texas.
- 7Track inventory of collateral, signage, and promotional giveaways, and assist in compiling event recaps.
- 8Build and maintain strong relationships with coworkers, community partners, and supervisors, and stay informed on INDYCAR brand updates.
- 9Work flexible hours including evenings, weekends, and extended shifts during race events, with mandatory attendance at the Grand Prix weekend (March 18-21).
Requirements10
- 1Interest in field marketing, experiential marketing, or sports/community marketing, with comfort engaging the public and speaking for a brand.
- 2Reliable transportation to travel to community and promotional events across the DFW area.
- 3Strong organizational skills to manage multiple events and timelines, with a flexible, adaptable, and punctual approach.
- 4Ability to work well in a team, with high integrity and confidentiality.
- 5Quick problem-solving skills with minimal supervision, and strong communication and collaboration abilities.
- 6A proactive, flexible mindset and commitment to excellence, plus cultural competence for a diverse environment.
- 7Alignment with Penske Entertainment's core values and standards; bilingual is a plus.
- 8Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, or Sports Management.
- 9Ability to stand or walk for long periods, lift up to 50 pounds, and work outdoors in various weather conditions.
- 10Must be located in Arlington, TX or surrounding area, and available for the full internship duration from September 2026 through March 2027.
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