Customer Marketing Manager - Filevine
Overview
Filevine seeks a dynamic Customer Marketing Manager to lead post-onboarding growth and amplify advocate voices. You will own reference programs pipeline expansion and customer adoption campaigns while bridging users and market. This high-impact role transforms legal professionals into lifelong advocates through strategic storytelling and cross-functional collaboration.
What You'll Do10
- 1Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars
- 2Sourcing and Creation: Personally interview customers to write compelling ROI-driven case studies video scripts and user testimonials highlighting the power of LOIS and our core platform
- 3Pipeline Growth & Expansion Strategy: Collaborate with events webinar and product teams to promote product launches or events to Filevine’s customer base
- 4Customer Adoption Campaigns: Design and execute engagement campaigns newsletters user groups and webinars aimed at increasing platform adoption feature utilization and overall customer lifetime value
- 5Front-Line Content & Community Engagement: Develop customer-facing collateral adoption toolkits and release communications that simplify complex legal-tech workflows for existing users
- 6Professional Experience: 7+ years of customer marketing advocacy or lifecycle marketing experience in B2B SaaS with legal-tech or AI-tech background
- 7Obsessive Customer Curiosity: Love listening to customer calls understanding user friction points and finding human-interest angles behind data-driven workflows
- 8Exceptional Storytelling: Proven track record as a strong writer who has personally drafted compelling case studies customer newsletters and promotional content
- 9Cross-Functional Execution: Coordinate project workflows across Customer Success Account Management and traditional Marketing teams
- 10Program Management: Managed customer programs for advisory boards surprise & delight or industry events demonstrating experience executing multi-stage email campaigns and customer journeys within HubSpot or similar platforms
Requirements9
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons leading successful customer acquisition initiatives
- 3CPC Card certification preferred
- 4BCBA certification valued
- 5AWS Certified recognized
- 65+ years building ETL pipelines with Spark and Airflow
- 73-5 seasons leading successful customer acquisition initiatives
- 8Legal Tech or AI Tech experience
- 9Bachelor’s degree in Marketing Communications Business or related field
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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