CRM Associate Manager - Fenty Beauty
Overview
The CRM Associate Manager at Kendo Holdings drives revenue and engagement across Email SMS and TikTok Shop CRM. This role translates business priorities into high-performing CRM programs. The ideal candidate is a strong operator and strategic thinker with a data-driven mindset. This position offers a competitive salary range of $81,900 - $102,400 per year plus total rewards.
What You'll Do11
- 1Own end-to-end CRM campaign execution across Email SMS and TikTok Shop CRM aligning with business priorities
- 2Support planning briefing and execution across tentpoles promotions storytelling launches and lifecycle campaigns
- 3Drive CRM storytelling ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
- 4Own and evolve the CRM creative briefing process partnering with Creative to deliver high-performing on-brand assets
- 5Execute and QA one-shot triggered and automated campaigns ensuring accuracy and on-time delivery
- 6Manage and optimize CDP journeys in partnership with Global improving targeting personalization and lifecycle performance
- 7Own TikTok Shop CRM strategy execution QA and optimization
- 8Deliver monthly reporting for one-shot campaigns and TikTok Shop CRM translating insights into actionable recommendations
- 9Co-lead quarterly creative performance reviews identifying and scaling best practices
- 10Proactively identify and resolve issues to minimize impact on campaign performance
- 11Identify opportunities to improve execution efficiency QA processes and overall campaign performance
Requirements9
- 12+ years of experience in CRM lifecycle marketing or digital marketing
- 2Strong experience in Email and SMS marketing
- 3Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
- 4Familiarity with CDPs segmentation and lifecycle journeys
- 5Data-driven mindset with ability to translate insights into action
- 6Cross-functional collaboration and project management skills
- 7Highly organized comfortable managing multiple campaigns and deadlines in a fast-paced environment
- 8Proactive solutions-oriented mindset with strong ownership and follow-through
- 9Interest in beauty e-commerce and customer experience
Salary Insight
$82 - $102k per year
Location
Required Skills
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