Content Lead, Video-first Growth & Brand Storytelling
Overview
Own ideation, strategy, and production for a video-first content program at a vertically integrated homebuilder scale. Lead the content roadmap across social channels and direct production from concept to delivery. Collaborate with Brand and executives to shape tone, style, and narrative that differentiates American Housing in the industry. This role blends creative direction, filming, editing, and performance analysis in a fast-paced environment.
What You'll Do10
- 1Build and pitch new content formats and series to the executive team and translate concepts into production plans
- 2Design and drive the content roadmap with Brand, establishing tone and style across channels
- 3Own content planning across social platforms including YouTube, Instagram, TikTok, and LinkedIn
- 4Direct content production from concept to delivery including scripting, storyboarding, filming, audio, editing, and distribution
- 5Source and manage freelancers, contractors, and equipment for larger shoots
- 6Lead on-camera hosting and off-camera direction depending on project needs
- 7Maintain a content library of assets and document manufacturing and build processes
- 8Distribute and tailor content formats to each platform audience
- 9Manage multiple projects and deadlines in a fast-paced environment
- 10Track content performance and iterate based on audience resonance
Requirements5
- 13-5+ years building and scaling a personal or company social brand with growth
- 2Experience across creative direction, storytelling, videography, and editing
- 3A personal passion for homebuilding, technology, or design
- 4Ability to lead solo shoots and coordinate larger productions
- 5Direct experience managing a content production team
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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